Margot Bloomstein "Empowering Trust"
Meet Margot Bloomstein: leading voice in the content strategy industry. She’s the author of the critically acclaimed ‘Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap and the industry mainstay Content Strategy at Work’ and the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston.
“Anyone in the business of providing information is now facing more of an uphill battle.”
About the speaker
For over twenty years, Margot Bloomstein has led workshops, keynoted conferences, and advised marketing teams around the world, sharing her expertise in building trust between designers and their audiences. In her talk “Empowering Trust”, she will delve into the importance of consistency, transparency, and authenticity in fostering trust. Bloomstein, who developed the popular message architecture-driven approach to content strategy and created the BrandSort tool to help clarify communication goals, will also explore the role of AI in self-education and the power of vulnerability in connecting with audiences.
