Professor Wina Smeenk: "How are you designing?"
This creative provocation invites you to visualize a current project and its stakeholders. It challenges you to connect important elements of co-design, serving as a reality check to learn how well your project has shared ownership and who might be missing, including non-humans.
"If we want ideas from socially engaged residents to take effect, it can only be done through good collaboration with other stakeholders."
About the speaker
Prof. dr. ir. Wina Smeenk has years of industry experience working as a designer and innovation strategist for a range of renowned international businesses. Within the academic sphere, she has co-developed a range of design-oriented educational programs and currently works as a Professor in Societal Impact Design. Smeenk started her own design firm in 2019.
In her session, she will guide you in visualizing your current project and its stakeholders, challenging you to integrate the essential elements of co-design. She will also provide a reality check on how well your project embraces shared ownership and highlight who might be missing, including non-human stakeholders. This session is an opportunity to refine your approach under the expert guidance of someone who has dedicated her career to pushing the boundaries of design thinking.
Check Wina Smeenk’s TEDx Speech here:
